Branding of a Meal Prep App
The Fitplan app gives access to the exact workouts and training methods that fitness icons themselves use to stay in the peak physical condition. To expand on their training app, Fitplan Technologies decided to help their lead athlete provide an efficient meal prep tool for their hungry users.
As the in-house art director I developed the logo and branding of Mealpan by Michelle Lewin. The challenge was to present a new product that will be aligned with the Fitplan app brand and the starring fitness icon. We sought inspiration for their brand from the things that relate closest to their company; energy and Health.