Robert Geller x lululemon Lookbook
Spring 2019, Robert Geller teamed up with lululemon
for a 12-piece collection Take the Moment.
I was tasked to design a lookbook of the collection shot in Japan by photographer Ko-ta Shouji. Inspired by the apparel, we mimicked the outer seams of the clothes and added a metallic tape on the edge of the book. We explored transparency, superposition with various japanese inspired papers and a color palet that aligned with the light and breathable clothes. This minimalist editorial piece embraces Ko-ta Shouji’s dreamy perspective and the elegant work of Robert Geller, with its interweaving of the sea and the city.
Art Direction : Phil Yamada
Design : Anaïs Favier
Photography : Ko-ta Shouji
Client : lululemon